Earning or Building Links – What Works for the Dating Industry in 2021?

First of all, there are more than 25 statistics that prove why you need link building in your SEO strategy. So it’s not optional; link building is a must-do if you want your SEO strategy to succeed.

But which way should you go as a business owner in the dating industry?

Now, here’s the interesting part. Many site owners invest in link strategies without solid knowledge of how they work.

Why is this a problem? Some tactics might end up causing more harm than good, if you don’t know what you are doing.

In this article, we explain what link earning and link building SEO strategies entail. Most importantly, we help you determine the best between the two for your business.

Link Earning

In a nutshell, link earning involves creating high-quality and engaging content that encourages those that come across your site to share or link to your work.

It is more a matter of people citing your work because they feel it’s good and worth sharing.

Sites that earn links enjoy long-term top-ranking as a result of the traffic on their website that comes from outside links. It is, therefore, a highly valued strategy that many site owners want to use to rank top on search engines.

Link earning sounds amazing, right? Well, you can for sure employ it to build the reputation of your dating website. It’s an effective strategy that works, especially if you are interested in long-term benefits/ranking.

So, how do you earn links? There are tactics to use.

First, create compelling content that clicks. Optimize it, and ensure it is informative. Secondly, advertise your website on social media. Make it inspirational and easy to relate to. Lastly, have freebies that entice your audience to click and share.

Link Building

This SEO strategy focuses on getting backlinks within the shortest time possible.

The idea here is to get as many links as possible, with little and sometimes no consideration of their quality. Here, what matters most is the number of links.

When link building was still relatively new, it definitely worked, and as a consequence, many website owners invested in it. However, while it remains one of the traditional SEO strategies, it might not be that viable anymore.

Common tactics that people often use to build links include posting links of one’s site on the comment sections of other websites. Another common strategy is the submission of articles to other websites, especially to those that ask no difficult questions and don’t perform any quality control.

However, the greatest downfall to this kind of linking is that it is kind of spamming one’s way to the top. Possibly, that’s why it takes longer to do the magic it used to do in the past.

So, why is link building not such a good option anymore? Search engines can detect when it is being used; hence its impact may not be highly significant for marketing purposes.

A little secret: Google algorithm no longer give link building a lot of weight since it is considered more of a shortcut.

Which Way to Go in the Dating Industry?

From the descriptions, it is evident that link building may not be a good option to use. To establish a reputation in the dating industry, you need real strategies that will help you build legit links.

Therefore, link earning is the way to go.

Invest in engaging content, use personalized emails for outreach, enter into long-term partnerships with other sites, and embrace guest blogging instead of sending articles to sites you can’t trust.

Key Takeaways

Your SEO efforts determine whether you will beat your competitors in the dating industry, or your product is one of the many dating apps that don’t make it. Fortunately, there’s a way out.

Let your content be impeccable, and you’ll enjoy long-term and legit links that will grow your business. 

Have you been using any of these methods? What’s working for you? Let us know in the comments section.