5 Dating App Marketing Tips

Over the last couple of years, the growth of online dating has increased the demand for dating apps. In fact, the number of online dating users in the US alone is projected to reach 35.5 million by 2024. And looking at drastic changes in the way we live, brought by COVID 19, that number could even be higher.

However, while the demand continues to grow, the sad reality is that a higher percentage of dating apps startup businesses fail for various reasons. Also, with the growing saturation of the online market with apps, it is difficult to grow and rank top.

So what do you do?

To win users from the very start, you need to use the right marketing approach. If you implement the right marketing strategies, it is possible to attract users from the beginning, get referrals from them, and widen your market.

Here are 5 dating app marketing tips that you can apply right away.

1.     Promote Your App in an Official Website

Even before you officially launch your app, using a website to promote it will help attract interested users. Highlight the expected features, the uniqueness of the app, and its benefits to create anticipation. Why is this important? It will give your app a great welcoming from day one.

One of the best tactics to use, is to create a blog and landing page on your website dedicated to promoting the app. That’s not all. Go a step further and sell your brand on social media.

If you create great content, it will be much easier to attract a community from the start.

2.     App Store Optimization

App store optimization (ASO) can help you attract the right users and can give you an edge over your competitors in the online dating market. If you use it well, ASO gives you the opportunity to prove your value and uniqueness over other apps.

For effective implementation of ASO, include keywords in the name of your app, localize your content, and use appropriate images. Most importantly, encourage some of your most loyal users to rate your app and leave their reviews.

3.     Harness User-Generated Content

Many times, app owners focus too much on self-promotion, forgetting that users also contribute to marketing. You can use the content that active users of your app generate to market your app. Potential users will often consider such content as more authentic, and the effect will be positive.

For example, publish a few videos generated by users of your app and compare them with those of your own. You will be surprised by the number of views that user-generated content will attract.

4.     Reward the Most Active Users

Keep your users active with contests, hot discussions, and reward the most active subscribers. One way to reward them is to give those who win temporary access to premium content.

After all, dating isn’t about just finding people. It’s also about having fun.

Some of the best-rated dating apps with millions of users are those that are entertaining and designed to keep users active.

Therefore, it makes sense to design your dating app to be fun and bring a playful element to your product.

5.     Keep in Mind Your Target Audience

As you change marketing strategies, one thing you must keep in mind at all times is your target audience. Let your promotion, app features, and improvements always target a better user experience. You will only thrive if the users are satisfied.

Here’s a way to keep your target audience satisfied:

Open room for feedback and take into consideration any views your users have about your app. If they feel valued, they will be more likely to promote the app among their peers.

Pro tip: You can even use the feedback as an innovation tool: implement suggestions to create more competitive products.

Don’t Let Your App Be Among Those That Fail!

There you have it. The growth of online dating has opened amazing opportunities.  Your dating app can certainly last in the market and generate ROI for your business. With the implementation of the effective marketing tips mentioned above, your dating app will be among those that enjoy mass following and use.

Don’t wait too long. Start now. And you don’t have to figure it out all on your own. You can hire a dating app marketing agency to help you handle the marketing and promotion aspects of your business so you can focus on other parts.

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