Top 3 Dating Sites with Content We Admire (2021)
Let’s face it, when you visit dating sites there are those with exceptionally excellent content, and then there are others. On those sites where everything is right - from quality, structure, and tone to the emotions it evokes - you’ll pay attention to every detail you read.
Apart from just admiring the content, you can learn from it, and even borrow some of the content strategies those top sites use. You will get useful tips and ideas that can help you rise to create great and engaging content.
In this article, we explore our top three dating sites that we recommend you turn to for inspiration. Their history and consistent top ranking in search engines is a true definition of success in content marketing.
1) e-Harmony
A lot of people feel insecure about dating. e-Harmony has the advice they need to overcome such feelings. It is a site that has demonstrated over time to be the most reliable platform for people looking for dating advice.
On the site you’ll find informative articles that balance the need between attracting audiences and meeting their emotional levels.
Potential newcomers to the dating scene who need to get over their dating insecurity can find everything they need on e-Harmony. Their new-found confidence will lead those readers to take the next step in the dating process. And throughout, privacy is assured especially for those who want to keep their love life secret.
Pro tip: If you want to stand out, address the pain aspects of your readers in a way that shows your audience that you care and understand them.
2) OkCupid
Operating internationally as a free dating site, OkCupid has an admirable reputation when it comes to online dating.
Maybe one of the secrets of its dominance is the fact that it was founded by a passionate author. Indeed, you won’t get bored reading the content on this site.
One of the things you’ll notice when you read any of their blog articles is the lighthearted tone of voice. But that’s not all. The content is also simple and straightforward but of exceptional quality.
Why the cheery style of writing? It helps to add a relaxing attitude to their often lengthy articles, which keeps readers engaged to the end.
Based on OkCupid’s success and huge growth over time, it is clear that quality matters when publishing content. It might take time to create such content, but the returns are worth it. The site enjoys millions of active users to date.
Key takeaway: OkCupid proof that quality content is paramount.
3) Match.com
Want to remain up-to-date with online dating trends? Match.com keeps you posted each day. Is that their only selling point? No, they also have another strategy: they give you a chance to read many success stories drawn from their community.
As if the amazing stories and trends they give you are not enough, match.com also gives you dating advice through its magazine. It has a wide scope, and you’ll find the largest variety of dating guidance.
With such great content, coupled with an opportunity to find love online, match.com makes it easy for you to control your love life.
Apart from great content, one key feature of Match.com is also the fact that it is a very inclusive dating platform, offering potential matches for Christians, Asians, Jewish, and gays and lesbians - amongst others.
Pro tip: People love stories, diversity, new trends, and useful information.
Learn from The Best and Apply the Lessons to Your Own Website
The inspiration you can draw from the sites we’ve just reviewed will help setting up your dating content strategy. Rise to the challenge and create great content on your website. It may take time, but your site will eventually reap the rewards.
To summarise: don’t reinvent the wheel. Success leaves clues on its way; follow them and you’ll find your way there. Which of the above tips are you using to make your site irresistible? Share with us in the comments section.